Dynamic Display Images: Personalized product previews for every family
When parents shop for school photos, they're not just buying prints.
They're choosing the photos that will hang on their walls, sit on grandparents' desks, and become part of their family's memories for years to come.
Yet until now, one part of the online shopping experience has remained surprisingly impersonal.
Parents browse beautiful products, but many of those product previews are displayed using generic placeholder images, often featuring a child they've never met. They understand it's an example, but they still have to imagine what that framed print, canvas, or package will actually look like with their own child's photo.
It's a small moment of uncertainty.
And in online shopping, small moments matter.
Today, we're excited to introduce Dynamic Display Images, a new feature in Captura Workflow that automatically displays each shopper's own photo on eligible product and package previews throughout your online shop.
Instead of asking families to imagine the finished product, you can now show it to them.
A more personal shopping experience
School photography has always been personal. Every gallery tells a different story, and every family is shopping for something that matters to them.
Dynamic Display Images help bring that experience to life by automatically placing each shopper's selected photo into supported product previews. Whether they're browsing an 8×10 print, a framed portrait, a premium package, or another eligible product, they'll see their own child's image displayed within your custom design.
The result is a shopping experience that feels more personal, more engaging, and more relevant from the very first click.
Why it matters
Parents make purchasing decisions visually.
The easier it is to picture the finished product, the easier it is to feel confident about buying it.
By replacing generic placeholders with personalized previews, Dynamic Display Images help you:
Create a more engaging online shopping experience.
Help families better visualize the products they're purchasing.
Reduce confusion around product and package previews.
Present a more polished, premium storefront.
Showcase your products exactly as you intended.
It's a simple change that helps your shop feel more modern and more customer-focused.
Designed to save studios time
Dynamic Display Images aren't just better for parents; they're better for studios too.
Previously, creating professional product previews often meant building and maintaining separate display graphics for products across multiple price sheets.
Now, you simply create a display template in Designer, assign it to your eligible products or packages, and Workflow automatically personalizes each preview using the shopper's selected image.
Even better, those templates can be reused across multiple products and price sheets, making it easier to keep your storefront looking consistent while reducing ongoing setup time.
It's one of those features that's quick to configure but continues delivering value throughout the season.
See it in action
As parents browse your shop, Dynamic Display Images automatically update to reflect the image they've selected in their gallery.
Instead of a generic sample image, they'll see:
Their child's photo inside a framed print.
Their image featured within a package layout.
Personalized previews across supported products.
It's a subtle change that creates a much more intuitive shopping experience.
Getting started
Setting up Dynamic Display Images is straightforward.
Create a display template in Designer.
Add an image node where you'd like the shopper's photo to appear.
Assign that template as the Dynamic Display Image for an eligible product or package on your price sheet.
Save and sync your changes.
From there, Workflow automatically generates personalized previews for every shopper visiting your store.
If you're already using Designer, you'll feel right at home.
Get ready for your fall season
As studios prepare for one of the busiest times of the year, now is the perfect opportunity to refresh your online shop.
We recommend starting with your highest-selling products and packages, then expanding Dynamic Display Images across the rest of your catalogue over time.
Because templates can be reused, a little setup now can improve the shopping experience for every family throughout the season.
Frequently asked questions
Do Dynamic Display Images replace custom display images?
For supported products, yes. Dynamic Display Images remove the need for generic placeholder graphics by automatically displaying each shopper's own photo. You can still use custom display images where they make the most sense, such as promotional graphics or during pre-order.
Can I use the same display template on multiple products?
Absolutely. Create your template once in Designer and reuse it across as many eligible products and packages as you'd like.
Will Dynamic Display Images appear during pre-order?
During pre-order, your shop will continue using your custom or default display images. Dynamic Display Images become available once images are present and the job is no longer in pre-order.
Start creating personalized product previews today
The best online shopping experiences don't ask customers to imagine what they're buying—they help them see it.
Dynamic Display Images bring your products to life, create a more personalized experience for every family, and make it easier than ever to showcase the quality of your work.
If you're ready to start using Dynamic Display Images, our Help Center guide will walk you through everything you need to know, from creating your first display template to assigning it to your products.