Eirik Halvorsen – The benefits of niching down &
creating deeper connections with your customers.

Ana Hinojosa is a mexican photographer with a career spanning over 14 years, during which she has embarked on a remarkable journey across the globe. Her photography is far more than a profession; it’s a profound mission to ignite the same love and joy for life in others that her mother’s photographs of Ana’s childhood once kindled within her own heart.

Capturing the rendering of time

Today, Ana finds herself nestled in the captivating colonial town of San Miguel de Allende, Mexico where she has chosen to make her home base. She continues her quest to immortalize the essence of love stories and to capture the ephemeral moments that render our time in this world.

Ana’s relentless dedication to her craft has led to the creation of two extraordinary projects: “Amor, Amor” and “Amorcito Corazón.” “Amorcito Corazon” holds a special place among them, as it embarks on a nomadic journey around the world. In this transformative workshop, Ana serves as a guide, helping participants discover their unique creative voices and empowering them to infuse creativity into both their work and their lives.

Some of the biggest points from Ana’s interview:

By the end of this webinar, you will be able to:

• Ana’s journey in the Photography Industry

• How to navigate burnout and what you can do in your daily life to avoid burnout

• How to create healthy habits

• The trick behind turning habits into routine

• Expectation vs Surrender for photographers

Let’s talk: Expectation vs Surrender?

I love that subject because it’s something that completely changed the way I’m. I approach not only photography, but in weddings, but but life. And it’s about I learned it through photography and weddings.

But, um, I was, I was in the past years ago, um, like entering a wedding, having all these ideas that I wanted to, for this to be like. Like the images I wanted to deliver. And unconsciously I was, of course, with expectations setting up for failure. Um. Yeah, because I was stressed. I was not present at all because I had this vision in my head. So I was like chasing that vision, that image in my head when in reality there was a whole other thing. Of course, always, like, more beautiful than what what I had in mind if I surrender.

And ta ta ta. What’s presented to me and not having. Expert expectations because think in that context, like expectations are also like, um, judging. The situation, the situation or people or work or cells. And so unveiling like taking out that that veil for me was just like, I don’t stress anymore. I go to weddings being feeling like so rested because I slept, because I’m not stressed that tomorrow I’m having a wedding because I know that I’m going to do my best and that whatever is presented there for me, um, is just a beautiful opportunity to create together and not for me to impose an idea or style or my, you know, style or myself.

You know what more than that mean? Yes, but more than that. Um, because sometimes that’s not possible. And also. Well, yes, like we don’t have time or it’s not very. Um. I don’t know how to say it. Yeah. Realistic to, like, make time for coffee drinks for every client. But more than that, than creating that bond in that relationship with your clients is make it with yourself. Because that way when yeah, we’re always looking for everything outside us and it’s always there.

So when, when for me, that’s, that’s the journey like I’ve been in that getting to know myself again in so many levels and spending time with myself and get away of like the noise and doing that allows me to be, um, very quick in relating and making a connection with others. Um, so maybe for, for me that’s the key. Like I meet someone and especially during the wedding day and I’m not forcing myself into having this relationship or anything, but it comes naturally. The constant is like, I feel like I’ve known you for years because you come in with like, that honesty and rawness. And for me, it’s been like knowing how to read, like just to read a room and being very perceptive and sensible, sensitive, uh, to others, to other people being compassionate, basically. So that gives you like the map or like how to navigate around people and, and around wedding day that is filled with emotions, which.