Getting parents to show up - and buy!

You can run a great picture day, but if parents don’t engage, it limits everything that follows. In this session, Kelly Doherty, Captura’s Director of Studio Marketing and Eric Leszkowicz, Owner at Keepsake Portraits, will share best practices to help studios collect data from schools, increase participation and drive stronger results across marketing and the shopping cart.

The focus isn’t on doing more; it’s on being more intentional with how and when you reach families. We’ll explore how studios are improving engagement, staying top-of-mind beyond picture day, and creating a smoother path from notification to purchase - with real life examples along the way.