How to boost your average order value without lifting a finger
Let’s talk shopping carts. And no, not the kind with wobbly wheels. We mean the one sitting inside your studio’s ecommerce engine, quietly influencing every purchase.
In this quick read, we’ll show you how a few strategic tweaks to your cart setup can unlock significant revenue gains. No extra workload required. You’ll walk away with data-backed, instantly actionable ways to increase your average order value (AOV) and make more with every gallery visit.
Why cart optimization deserves your attention
You’ve already done the hard work: capturing the perfect images and getting families to view them. Now it’s time to make the most of every visit to your gallery. According to our data:
Studios using AI-powered image enhancements in their carts saw a 10%+ uplift in AOV
Captura customers who ran A/B tests on upsell offers reported higher conversion rates and cart completions
Think of your shopping cart as a silent salesperson. One who never takes a break and always suggests the right upgrades.
What to upsell (and why it works)
Not all image enhancements are created equal. The upsells that drive the highest returns include:
Braces removal
Teeth whitening
Background swaps
Basic retouching
These enhancements are simple, subtle, and super effective. Better yet, Captura’s platform allows you to display these add-ons using product visuals and descriptions that convert.
Think of AI editing as a digital touch-up, not a reinvention. It preserves the authenticity of your work while giving families the option to elevate their favorite images.
You can even set rules so that the right upsells appear dynamically based on what’s in the cart or who the subject is. It’s personalization at scale without the manual labor.
Ready to add it to your cart? Here is a handy video to get you started.
Cart tactics that work (backed by data)
Your cart isn’t just a place to check out. It’s a revenue engine. Here’s how to make it hum:
Quick Buy Mode: Streamlines the checkout flow and keeps mobile buyers engaged
Smart cart flows: Recommend relevant add-ons during the image selection and checkout process
Seasonal promos: Set up flash sales, bundled discounts, and back-to-school offers using Captura’s built-in tools.
These cart enhancements reduce friction and boost sales. They’re designed to help customers say "yes" more often and faster.
Let AI handle the hard stuff
The beauty of Captura’s upsell strategy? It’s powered by automation. AI handles:
Braces and blemish removal
Background swaps
Teeth whitening
It’s simple really. Parents click a button, and enhancements get auto-applied. You get a revenue bump without adding tasks to your workflow.
Ready to take action?
If you’re ready to put this into practice, start by speaking to your CSM about activating “non-buyer” campaigns or booking a demo to see Captura in action. Want to see how simple it is to add image enhancements to your cart?
Watch our quick how-to video, then explore even more tips and strategies on Captura-Cast:
Final thoughts
Smart studios are using their cart as more than just a checkout tool. They’re using it to guide, suggest, and convert. And with Captura’s tools and AI features, doing that is easier than ever.
Here’s to higher AOVs, seamless upsells, and more time back in your day.