MVP & SPOA: Better Together
We're excited to be partnered with SPOA for our 21st year of MVP. Join us in Raleigh, NC, for an incredible week of networking, hands-on workshops, industry insights, and so much more.
What to expect:
MVP 2025
When: Monday, June 23, 2025
Where: Raleigh Marriott Crabtree Valley
What: MVP 2025 kicks off the week with a one-day, high-impact event where users take the stage. You’ll get a behind-the-scenes look at how real studios are using Captura to grow smarter and work faster. No fluff, just proven strategies from people who’ve been in your shoes. (See below for a full agenda of the day)
SPOA Summit 2025
When: Tuesday - Thursday, June 24-26, 2025
Where: Raleigh Marriott Crabtree Valley
What: The SPOA Summit is the premier event for photography business owners and the only conference dedicated to the development of business leaders and professionals in our industry. Don't miss out! Come connect with studios and industry suppliers from across the nation and from across the world as we celebrate the best that our field has to offer and explore the ways we can grow both as individual companies and as an industry.
Bundle & Save
This year we are excited to announce special discount pricing when purchasing tickets to both MVP + SPOA. Extend your stay for a few more days and continue to networking and education with the SPOA 2025 International Conference happening Tuesday-Thursday at the same venue.
Get Your Tickets Here
Agenda
8:30am-9:30am : Breakfast
9:45am: Welcome to MVP
Power up your workflow: From price sheet to seamless shopping
10 am: Session 1
Bethany Knutson, Upstate Images
Kick off educational session 1 with a dive into Captura Workflow, your all-in-one system for managing sales, fulfillment, and ecommerce. Discover how to streamline your studio with a single, flexible price sheet that supports lab prints, digital downloads, and self fulfilled products. Learn how customizable carts, discounts, and hybrid fulfillment can elevate the buyer experience and grow your revenue, no headaches required.
Job setup, simplified: End-to-end efficiency with Captura
10:45 am: Session 2
Nick Gigante, Gigante Productions
Get hands-on with the full lifecycle of a job, from first upload to final delivery. This session walks through how to create jobs, import subjects, set up ecommerce, and launch galleries, while Captura automates everything behind the scenes. With organizational tools and customizable job stages, you’ll leave knowing exactly how to run a smoother, smarter operation.
More revenue, happier schools: Why yearbooks belong in your studio’s offerings
11:30 am: Session 3
Brendan Collopy & Elliott Tyson, Strawbridge Studios
If you're not offering yearbooks, you're leaving money, and school relationships, on the table. Schools want a trusted partner to deliver this essential product, and you're already in the perfect position to provide it. In this session, we'll show you how offering yearbooks strengthens your value to schools, creates new revenue streams, and helps you stand out from competitors. Plus, we'll break down how Captura's streamlined yearbook tools turn what used to be a time-consuming headache into a simple, scalable add-on. More value for schools, more profit for you.
12:30 pm - 1:30 pm: Lunch/Break
What’s next for Captura? Big ideas, bold moves, and a better studio experience
1:45 pm: Session 4
Jordan Limerick, Captura
Join Head of Product Jordan Limerick for a sneak peek at Captura’s fall build, featuring new tools, more stability, and updates designed to help you work smarter and sell more. Then, help shape what’s next. We’ll share key problems we’re exploring and let you vote on what matters most. It’s your chance to influence the future of Captura and get ahead of what’s coming.
Capture it your way: Flexible shooting styles for any studio
2:15 pm: Session 5
Alex Ela, Cherished Memories
Whether you’re snapping with QR codes, facial recognition, or tethered capture, Captura adapts to your style. Learn how to speed up your shoots while keeping quality top tier, and discover how our automated image matching and editing removes post-shoot bottlenecks.
Production like a pro: Scaling with smart tools and AI
3:00 pm: Session 6
Heather Waters, Watermark Photography
Peak season doesn’t have to mean peak stress.
In this session, explore some best practices for high-volume school photography production, from on-location setup tips to streamlined post-processing workflows. Learn how to optimize your studio with batch retouching, automated editing, and AI-powered enhancements, all designed to speed up delivery without sacrificing quality. Whether you’re capturing thousands of students in a week or just aiming to tighten up your operations, this session will help you build a smoother, smarter workflow.
From first impressions to lasting impact: Fall marketing strategies that convert
4:00 pm: Session 7
Michele Federschneider, Priyanka Sai Sankar & Maddie Kinnisten, Captura
Unlock the full revenue potential of every gallery. This session will examine the strategic role of seasonal marketing in driving engagement and extending the lifecycle of the customer. Attendees will gain insight into why seasonally timed campaigns are particularly effective in reinforcing brand relevance and deepening customer loyalty. The presentation will conclude with our team’s best practices for both initial and seasonal marketing initiatives, equipping you with the tools to maximize impact and ensure a successful fall marketing season.
4:45 pm: Q&A / Closing Remarks
Get answers from the Captura team and our presenters on any questions raised from any of our sessions today.
