Smarter marketing campaigns:
Edit, track, improve
Your studio’s brand deserves to shine, and fast. That’s why one of Captura’s latest Workflow updates gives you more creative control than ever, without sacrificing the strategic power behind your campaigns.
This “best of both worlds” release combines real-time editing and live campaign tracking, so you can make quick moves when it counts while still having the Captura Marketing team guiding the long game.
Quick edits, big impact
Gone are the days of waiting on tickets for small changes. With new editing capabilities in Workflow, your team can now:
Update subject lines to match timing, promotions, or job types
Modify body text and calls-to-action with seasonal or branded messaging
Swap out images to highlight new offers or design tweaks
Whether you’re reacting to new data, adding a last-minute promotion, or tailoring a campaign for a specific school or event, the power to act fast is now built in.
See results in real time
Workflow now gives you live campaign insights so you can measure what’s working as you go.
You’ll see:
Revenue from email clicks
Orders attributed to each email
Open and click-through rates
Campaign status (In Progress or Completed)
This means you can test, tweak, and improve on the fly, without waiting weeks to know what landed.
Best practices: Smart editing tips
Freedom is powerful, but performance still depends on smart execution. Based on thousands of high-performing campaigns created and analyzed by our studio marketing team, here are proven best practices.
Email basics
Keep key info above the fold, over 70% of opens come from mobile.
Use short, clear sentences for readability.
Always include a clear CTA, positioned high.
Keep fonts, colors, and logos consistent with your studio brand.
Subject lines
Keep them under 55 characters
Personalize with dynamic fields like {first_name}
Make use of urgency: “Gallery closes Friday, don’t miss out”
Avoid emojis or spammy wording
Images & layout
JPG or PNG under 1MB and max size 1200 x 600 px
Compress by 50% for mobile + retina optimization
Clearly label file names (no special characters)
Use Small/Medium dynamic images, not Full Size
Always preview in mobile view
CTAs that convert
Place CTAs above the fold
Use clear, action-driven language (“View Gallery”)
Choose standout button colors that don’t distract
Why strategy still wins
Editing tools give you speed. But speed without strategy is just guesswork. That’s where our Marketing Strategists make the difference.
They don’t just support your campaigns, they supercharge them with:
Advanced segmentation and strategy to target the right families, at the right time
Proven subject lines, offers, and send times backed by data from thousands of campaigns
Exclusive templates and specialty campaigns designed for every season and studio need
Deep industry insights to keep you ahead of trends and competitors
Think of it this way: you can make the quick pivots, but our Strategists make sure those pivots add up to real growth. Together, you get the best of both worlds, the freedom to move fast and the confidence that every move is part of a winning plan.
Ready to get started?
If you’ve been waiting for more creative control, it’s here. If you’re not sure how to use it wisely, don’t worry, you still have a full marketing team in your corner, ready to help you maximize results.
Questions?
If you have a Marketing Strategist, reach out directly to review your current campaigns or plan your next one. If not, you can email studiomarketing@captura.io and our team will be happy to help.
Together, we’ll blend fast execution with proven strategy, making every message count.
Not a customer? Book a demo here.