SPAC 2025: Celebrating 70 years of growth and innovation

This year’s SPAC was one for the books! As we gathered to celebrate the 70th anniversary of this incredible event, the Captura team was honored to connect with so many of you in person and share our vision for the future of high volume photography.

From insightful talks to engaging demos, SPAC 2025 was packed with opportunities to learn, grow, and collaborate. Here’s a look back at some of the highlights:

A shared vision for the future

At SPAC 2025, we unveiled more than a new brand; we introduced the next era of Captura.

Built on your feedback, we're committed to streamlining studio operations, automating workflows, and driving revenue growth. From AI-powered editing to seamless ecommerce, we’re making it easier than ever to scale smarter.

Captura is here to help you work more efficiently, sell more, and focus on what matters most. This is just the beginning.

Key moments from SPAC 2025

SPAC kickoff party

SPAC started on a high note with the SPAC Kickoff Party, bringing together industry leaders, photographers, and vendors to connect and set the stage for an incredible week of learning and collaboration.

Live product demos at the Captura booth

We took SPAC beyond the stage and straight to the booth with live product demos showcasing how we simplify workflows, automate processes, and help studios grow. From Workflow and Enhance to smarter shopping experiences and automation tools, attendees got a hands-on look at how Captura is redefining high volume photography.

Data-driven creativity: Harnessing analytics to enhance school photography

James Anderson & Lucy Richards hosted this session, exploring how studios can harness analytics to streamline workflows and boost revenue. By leveraging data-driven insights, studios can work more efficiently, make informed decisions, and maximize their growth potential.

Legacy Award presentation at the SPAC awards dinner

A highlight of the week was the SPAC Awards Dinner, where we celebrated the accomplishments of industry leaders. Tim McCain led the Legacy Award Presentation, recognizing individuals who have made a lasting impact on the high volume photography industry. These awards honor those who have influenced and changed our community in meaningful ways through innovation, leadership, and dedication.

"The people who came before us quite frankly kicked ass in our community and paved the way. We’re grateful to stand on their shoulders. The Legacy Award is our way of honoring them and saying thank you."

Tim McCain - Chief Evangelist Officer

The winner of the Legacy Award this year was Ted Bullard from Richmond Pro Lab!

Innovation has always been Ted Bullard’s thing. He was one of the first to put school photos on blankets and towels, turning a camera store into one of the biggest photo labs in the country. What started as a small operation is now an industry giant, all thanks to his vision and drive. Congrats, Ted, on this well-deserved Legacy Award!

And let’s not forget a special win of the night, TJ Rak took home “The Longest Yard” award in golf. Looks like his skills go beyond photography and business strategy! Maybe next year, we’ll be hosting a Captura golf tournament…

Captura party

One of the biggest highlights of SPAC was the Captura party, where we celebrated with drinks, great conversations, and exciting giveaways. It was incredible to connect with so many of you and toast to the future of volume photography.

King & Queen of the Hill

Led by TJ and Michael Rak, this dynamic session brought out the best ideas in the room as participants pitched innovative strategies for a chance to win prize money. Many of the industry’s most successful businesses have been built around strategies shared during past competitions, proving that great ideas can spark real change.

SPAC after party

To wrap up an unforgettable week celebrating 70 years of SPAC, the after party brought everyone together for a final celebration, marking the end of an inspiring and impactful event.

What’s next?

As we look ahead, we’re excited to build on the momentum from SPAC and continue delivering tools and solutions that make a difference for your business.

If you couldn’t join us this year, don't worry! You can still explore all things Captura, including our ebook and details about our tools here, at captura.io.

Let’s create more, together.