Spring studio marketing guide
Studio marketing is easier to manage when you know what is coming.
For many photography studios, especially studios without a dedicated marketing strategist, the hardest part of marketing is not execution. It’s the planning. Knowing which moments to promote, when to promote them, and how to keep messaging consistent throughout a busy season.
That’s where we step in.
Before we dive in, we recommend reviewing our Spring Marketing Prep Checklist. It outlines where marketing is automatically supported and where a quick studio review still makes a difference. It pairs directly with what we cover below.
What spring marketing looks like with Captura
Throughout the spring and early summer season, our team adds prebuilt seasonal marketing campaigns directly into studio accounts, typically at least once per month.
These campaigns align with predictable buying moments we see across studios every year.
Here are the campaigns for 2026:
Valentine’s Day
Dates: 2/1 – 2/14
Themed reminder: Picture Perfect Portraits - A Valentine's non-buyer order reminder
Spring Forward Flash Sale
Dates: 3/8 – 3/8
Promotion: Flash sales have proven to be high performers—celebrate longer days with a one-day flash sale featuring 20% off.
Discount Code: SPRING20
St. Patrick’s Day
Dates: 3/13 – 3/17
Promotion: Your customers are in luck! Celebrate St. Patrick’s Day with 17% off orders $35+.
Discount Code: LUCKY17
April Fools Flash Sale
Dates: 4/1 – 4/2
Promotion: This sale is no joke—surprise customers with free shipping on all orders for two days only.
Discount Code: NOJOKE
Gear Up For Graduation (SR)
Dates: 4/9 – 4/16
Promotion: Help your customers get ready for graduation—set a delivery deadline for on-time delivery and offer free shipping on orders $100+ to celebrate the seniors.
Discount Code: GRADGIFT
Mother’s Day
Dates: 4/23 – 4/29
Promotion: Make Mom’s day! Add a delivery deadline for on-time delivery and offer free shipping on orders $35+.
Discount Code: GIFT4MOM
Digital Download Spotlight
Dates: 5/17 – 5/17
Reminder: Digital downloads are top sellers—help your customers discover how they can use them in creative ways.
Memorial Day
Dates: 5/21 – 5/26
Promotion: Celebrate the long weekend with your customers with 15% off orders $35+.
Discount Code: MDW15
Father’s Day
Dates: 6/18 – 6/23
Promotion: Help customers get the perfect gift for Mom—add a delivery deadline for on-time father's day delivery, plus free shipping on orders $35+.
Discount Code: JUST4DAD
Summer Savings
Dates: 7/1 – 7/5
Promotion:Make summer even sweeter—offer your customers free shipping on orders $25+.
Discount Code: JULY25
Archive Campaign
Dates: 7/10 – 7/17
Promotion: Finish the season strong—convert any lingering non-buyers and capture one last sale from return buyers with free shipping on orders $35+.
Discount Code: LASTCHANCE
Each campaign is tied to a specific time window and promotion type, such as free shipping, percentage discounts, or digital-focused offers. When these campaigns appear in your account, they are fully built and ready to attach.
Nothing is sent automatically until a job is attached. Once it is, everything runs on its own—we handle the content, set up the discount codes, and send emails automatically on the pre-scheduled dates. You can attach the job, then sit back and watch the sales come in.
How these campaigns are meant to be used
These seasonal campaigns are designed to support the natural flow of the buying journey.
Early campaigns help create awareness and set expectations. Reminder and last-chance campaigns help drive urgency. Digital-focused promotions support late buyers and gift-driven moments.
Studios that see the strongest results tend to attach these campaigns intentionally to the jobs they make sense for, rather than trying to promote everything all at once.
Studio marketing is most effective when it feels timely and relevant, not constant.
Visibility matters just as much as the promotion
In addition to emails and messages, two tools play a big role in how these campaigns perform.
Marketing banners let seasonal messages—delivery deadlines, flash sales, last-chance reminders—appear right in the shop. This means customers see the same offers highlighted in emails without having to go back and forth, creating a smooth, continuous experience that drives faster action and higher conversion.
Pricing visibility supports the same goal. Clear, visible pricing reduces hesitation and builds trust, especially during gift-driven moments like Mother’s Day, Father’s Day, and graduation.
Offering discounted product promotions? Highlight savings with our cross-out pricing and badging tools so customers can instantly see deals and convert faster.
Many studios are surprised by how much impact these elements have once they are reviewed and aligned with seasonal campaigns.
Edit and manage seasonal marketing
Another important reminder. Email marketing inside Captura is editable.
When the appropriate permission is enabled, studios can add, adjust, and manage their own marketing. This is especially helpful during spring and early summer, when promotions like flash sales or graduation deadlines may need small tweaks based on timing or audience.
Early adopters of this permission have been lower than expected, but studios that use it often move faster and rely less on last-minute requests.
You do not need to rebuild campaigns. Simple adjustments can go a long way. Haven't turned on your marketing capabilities? See how here.
When to reach out for help
While we consistently add seasonal marketing, some situations are unique.
Custom events, specific school timelines, or special promotions may require additional planning. Reaching out early gives everyone more time to support the request cleanly.
If you are an existing partner and have questions about which seasonal campaigns are available, how to attach them, or how banners and permissions work, your MS team is always a good starting point. Email studiomarketing@captura.io with any requests
If you are not yet a Captura partner, you can book a demo to see how seasonal marketing connects with jobs, galleries, and sales inside the ecosystem.
One last thing before you go
If you have not already, take a moment to review the Spring Marketing Prep Checklist.
It is designed to help you connect the dots between seasonal campaigns, visibility tools, and the areas where a quick review can prevent missed opportunities later.
Marketing your studio does not need to be complicated to be effective. With clear timing, visible messaging, and the right support, it becomes something that works quietly in the background while you focus on running your studio.
And if questions come up, we are here to help.