The 2026 fall marketing guide
Plan your biggest season before it begins.
Fall is the busiest, and most important, sales season of the year. Between gallery launches, Black Friday and Cyber Monday, and the holiday rush, it's easy for marketing to become reactive instead of intentional.
The studios that see the strongest results aren't sending more emails, they're delivering the right message at the right time throughout the season.
That's why we add prebuilt seasonal marketing campaigns directly into Captura Workflow, the heart of our ecosystem, so you can spend less time building campaigns and more time running your business.
What fall marketing looks like with Captura
Each fall, we add prebuilt campaigns to Captura Workflow, timed around the moments that typically drive the most revenue.
Nothing sends until you attach a campaign to a job. Once it's attached, the campaign, including any discount codes, runs automatically.
2026 seasonal marketing calendar
Back to School
Dates: 8/6–8/16
Promotion
Free shipping on orders $50+
Discount Code: FREESHIP50
Here's to Senior Year (Senior Campaign Only)
Dates: 8/3–8/16
Promotion
$27 off orders of $125+
Discount Code: CLASSOF27
Labor Day Flash Sale
Dates: 8/31–9/7
Promotion
10% off $50
15% off $75
20% off $100+
Discount Code: LABORDAY26
Senior Campaign Set
10% off $100
15% off $150
20% off $200+
Discount Code: LABORDAY26SR
National Photography Day
Date: 9/10
Reminder
Themed engagement email to keep your audience engaged.
First Day of Fall
Date: 9/21
Reminder
Celebrate the start of fall with a seasonal engagement email.
World Smile Day
Dates: 10/1–10/5
Promotion
10% off $50
15% off $75
20% off $100+
Discount Code: SMILEDAY26
Senior Campaign Set
10% off $100
15% off $150
20% off $200+
Discount Code: SMILEDAY26SR
Affirm Push
Dates: 10/18–10/26
Reminder
Buy now, pay later awareness campaign.
Halloween Sale
Dates: 10/18–10/31
Promotion
10% off $50
15% off $75
20% off $100+
Senior Campaign Set
10% off $100
15% off $150
20% off $200+
Discount Code: SPOOKY26SR
Early Holiday
Dates: 11/9–11/15
Reminder
Holiday product spotlight.
Cyber Week
Dates: 11/22–12/7
Promotion
20% off sitewide
Discount Code: CYBER26
Our biggest promotional campaign of the season.
Last-Minute Holiday Gifts
Dates: 12/13–12/25
Reminder
Instant-delivery gift reminder.
New Year's Sale
Dates: 12/31–1/4
Promotion
$27 off orders of $100+
Discount Code: NEWYEAR27
Seniors
$27 off orders of $150+
Discount Code: NEWYEAR27SR
New for 2026: This year introduces a dedicated Seniors campaign with higher offer thresholds and streamlined creative designed specifically for senior photography jobs.
Look for these campaigns in Workflow:
Fall Remarketing | 2026
Seniors Fall Remarketing | 2026
Affirm Fall Remarketing | 2026
Attach the appropriate campaign to each job when you're ready to start marketing.
How these campaigns work together.
Each campaign serves a different purpose throughout the season.
Early campaigns create urgency when galleries launch.
Mid-season campaigns keep your audience engaged without relying on constant discounts.
Cyber Week drives the biggest sales opportunity of the year.
December and January shift the focus to holiday gifting and final purchasing opportunities of the year
Shop checklist: get more from every visit
Your emails bring shoppers into your storefront. These features help turn those visits into larger orders.
Marketing banners: Display shipping deadlines, flash sales, and seasonal reminders directly in your storefront to reinforce your email campaigns.
Cross-out pricing & product badging: Highlight savings throughout the shopping experience. Combined with banners, studios have seen up to a 30% GMV lift.
Candy Aisle & unlocked offers: Already enabled for every studio, just confirm your offer threshold.
Studios using these features see:+3% Average Order Value
+1.5% Conversion Rate
+4.5% Revenue per Visitor
Free shipping thresholds: New this year, you can set a free shipping threshold directly at checkout.
No promo code is required, and it stacks with your other promotions. It also automatically enables the free shipping progress bar, encouraging larger orders.
Studios can see up to a 4% Average Order Value lift by setting the threshold above their typical order size and leaving it on throughout the season.Service fees: Help offset fulfillment costs without changing package pricing. Most studios see less customer pushback than expected.
Edit your seasonal marketing: With the appropriate permissions, you can edit campaigns, update messaging, and manage your seasonal marketing inside Workflow. You don't need to rebuild campaigns; small adjustments can go a long way.
Need help?
If you're an existing Captura partner and have questions about available campaigns, attaching them to jobs, marketing banners, or permissions, your MS team is a great place to start.
You can also reach us anytime at studiomarketing@captura.io.