How to boost revenue with archived jobs using smarter segmentation

If you’re looking for a low effort way to increase revenue, start with your archived jobs. These past galleries are packed with high intent customers who didn’t complete their order, but still can. Keep reading to find out how to turn archived jobs into revenue with targeted, automated campaigns built around real customer behavior.

Why archived jobs are a goldmine

Archived jobs are full of warm leads who interacted with their galleries but never made it to checkout. They’re not new or cold, they’re people who may have needed more time, a reminder, or the right offer.

These are customers who:

Viewed galleries but didn’t order
Started checkout but didn’t finish
Purchased prints but skipped downloads

Instead of running broad promotional campaigns, you can get laser focused and speak directly to each of these audiences with targeted messages that convert.

How to turn archived jobs into revenue

Here’s how to make it happen with Captura:

1. Start with an archived job

Pick any past gallery that’s no longer live but still holds purchase potential.

2. Apply smart filters

Use Captura’s filters like “has seen a product,” “has not bought,” or “has bought prints but not downloads” to instantly sort and segment customers by real behavior.

3. Generate a segmented list

Captura creates your list automatically, which means no spreadsheets or guesswork needed! These are the customers most likely to respond.

4. Add a compelling offer

Keep it clear and relevant. Think reorders, downloads, or one-click print upgrades based on what they viewed.

5. Launch your campaign

Customize your message, apply your offer, and send. You can even save and reuse your filters for future campaigns.

6. Watch the revenue come in

This simple, targeted approach often converts better than generic blasts and requires way less effort. That’s what we call a win-win!

Keep it simple to get results

You don’t need a complicated drip campaign or elaborate flow. Just one clean message with a compelling offer is often enough to bring people back. A strong subject line, a reminder of what they viewed, and a direct call to action is all it takes to turn an old job into new revenue.

Campaigns that run smarter, not harder

This strategy doesn’t just drive reorders, it sets the foundation for better marketing year round. By learning what your customers engage with and building systems around that behavior, you create scalable workflows that grow with your studio. Watch the full walkthrough here and see it in action.

Want more campaigns that do more with less?

This is exactly the kind of strategy we’re unpacking in our next live session:

Prepping for Fall: smarter campaigns, bigger impact

We’re going live on June 17 at 11am EDT to cover:

How to build high performing Fall marketing calendars
Smarter segmentation tactics to increase ROI
Testing and choosing promos that actually convert