Unlock Summer revenue with archived jobs

In a busy season, it is easy for school and volume photographers to jump from one job to the next. But what if your completed jobs could drive even more revenue before fall? With a few targeted marketing campaigns, they can.

Why post-season marketing matters

Studios that use real transaction data to drive their marketing strategy generate an average of 41% of their revenue from campaigns alone. That means reaching the right families with the right message is more than a nice-to-have — its a core part of a strong growth strategy.

And when marketing is built into your workflow automation, it works all year long. Studios with ongoing campaigns see only 55% of their job revenue come in during the first 30 days. The remaining 45% rolls in over the next 11 months through reminders, promotions, and seasonal offers. Mother’s Day and spring-themed campaigns remain some of the most effective ways to capture new orders.

Don’t forget about archive sales

Archive jobs represent one of the most profitable marketing opportunities, especially in the slower summer months. Studios can earn over $1 per email sent with archive sales, compared to just cents for other types of campaigns. These campaigns re-engage families who already bought once and may be ready to buy again. 

Need a visual? Learn how to unlock summer revenue from archived photography jobs here.

Marketing made easy with Captura Workflow

With Captura, launching campaigns is fast and intuitive. You can:

• View key campaign stats at a glance

• Customize your messaging and images

• Dynamically pull job and client data

• Bulk-assign campaigns to jobs using smart filters

This is the easiest way to grow your revenue, keep families engaged, and make more by doing less.

Ready to get started?

If you are not using campaigns yet, now is the perfect time to start. Contact sales@captura.io to unlock your hidden revenue.