Summer success: Streamline your fall season
Ready to unlock your best fall season yet?
Welcome to the Captura Classroom: Summer success series, a fast, focused 5-week journey designed to help your studio sell more, work faster, and scale smarter before the busy season hits.
Whether you’re capturing preschoolers or high school seniors, Captura is your studio’s end to end operating system, built to power every phase of the job life cycle, from setup and photography to editing, e-commerce, and marketing. By connecting tools across one ecosystem, Captura helps you streamline operations, reduce manual work, and grow revenue with less friction.
Each week, we’re dropping a short 5–10 minute video packed with real strategies, walkthroughs, and tools you can apply right away. You’ll learn how to:
Refine your product strategy based on what parents actually want
Maximize AOV with smart pricing and cart enhancements
Automate jobs from start to finish with templates and stages
Launch marketing campaigns that boost participation and sales
We’ll wrap the series with a sneak peek at our fall 2025 product release, built to help you grow faster with less manual work.
The 5-week video schedule
Week 1: Product strategy
Starts July 21
Title: Sell the right products, the right way
Rethink your product mix with specialty products and tools like My Designs. Learn how to create emotional offers that convert, and gather real-time parent feedback.
Week 2: Pricing and packaging
Starts July 28
Title: Turn your pricelist into a revenue engine
Build smarter bundles, add upsells, and use cross-out pricing and promotional rules and banners to boost AOV without adding friction.
Week 3: Job setup
Starts August 4
Title: Start smart: Workflow that scales
Set up jobs that run themselves. Learn how templated naming, organisation, and stages can unlock automation and speed, without more staff.
Week 4: Marketing and customer engagement
Starts August 11
Title: Reach more families. Sell more photos.
Use Captura’s Marketing Wizard to automate reminders, promos, and holiday campaigns, so you can sell while you sleep.
Week 5: Fall 2025 release preview
Get an exclusive look at what’s new in Captura:
Move orders between jobs
Enhanced mobile shopping cart
Smarter presets + editing tools
New keyboard shortcuts
This release is built to help you scale without slowing down.
What you’ll gain
Increase revenue with parent-aligned product offers
Boost cart value using automation and upsells
Save time with better workflows and fewer manual tasks
Reach more families with consistent, timely marketing
Get ahead of the season with early adoption of our new features
Stay connected
New videos drop every Friday through early August.
Watch your inbox, Captura.io Captura-cast, or check back here each week for the latest release.
Need help turning any of this on? Contact your CSM or visit our Help Center for setup walkthroughs.
Let’s make this your smoothest, smartest, most successful fall season yet!