Captura Classroom: Summer success

Let’s get you fall season-ready.

This four-week mini-series is your studio’s shortcut to a smoother, more successful busy fall season. We’ll walk through key phases of the job lifecycle: setup, shoot day, post-production, and marketing, offering up practical tools, smart strategies, and Captura features that help you make more (sales, time, and impact).

Each week, we’ll zero in on one core area, giving you focused insights and actionable ideas to support you where you’re at and where you’re headed.

Week 1: Product strategy

Week starting July 14th
Learn how to align your offerings with what parents want. This includes bundling products effectively, choosing the right poses, and using features like Face Match and My Designs. The week also introduces a new post-checkout feedback feature to help you refine your strategy over time.

Week 2: Pricing and packaging

Week starting July 21st

Discover how to build optimized price sheets, boost average order value with upselling tools like AI-powered retouching, and use promotions such as cross-out pricing, buy-one-get-one-free offers, and category-based bundles.

Week 3: Job Setup and workflow

Week starting July 28th

Focus on internal processes with tools like job organizations, naming conventions, and automation across job stages. Explore how to reduce manual work using presets, AI editing, background knockouts, and other efficiency features.

Week 4: Marketing and customer engagement

Week starting August 4th

Build a strong B2C marketing plan that captures both buyers and non-buyers. Use new tools like the Marketing Attachment Wizard to automate outreach and plan for key seasonal promotions such as Black Friday.

What's coming up

The series concludes with a preview of our upcoming Fall 2025 releases. Highlights include the ability to move orders between jobs, an improved mobile shopping cart, new keyboard shortcuts, smarter presets, and enhanced AI editing tools. Keep up to date with our new feature dashboard, soon to launch on our website.

Let's make this fall the best one yet. Make sure to check your inbox or captura.io for updates as we roll out these videos.

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