Taking control of your studio marketing

The honest truth

When we asked studios how they feel about Captura’s marketing tools, you didn’t hold back.

“I want more control over my campaigns.”

“The templates feel dated.”

“I don’t want to wait for someone else to make changes.”

You’re right. For a long time, too much of your marketing depended on us. The good news? That’s changing.

Over the past few months, Captura has rolled out major updates that put creative control, speed, and strategy directly in your hands.

This post is your roadmap for what you can do today, and how to use two powerful tools that already exist in your ecosystem to make every campaign smarter.

Marketing, your way

You already have more flexibility than you might realize. Here’s where to start making an impact immediately:

1. Edit and improve campaigns in real time

Thanks to Captura’s recent update, you can now make quick, strategic edits to your campaigns directly in Workflow, without waiting for tickets or manual intervention.

You can now:

Update subject lines for better timing, promos, or job relevance
Edit body text and CTAs to fit your tone and season
Swap images to match offers or themes
See live results (opens, clicks, and revenue) in real time

It’s the perfect blend of speed and insight, giving you freedom to move fast, while Captura’s Marketing Strategists keep your long-term strategy sharp.

Quick Tip: Make small edits, then track results over a week before making another change. Smart iteration beats big guesswork.

2. Attach and launch campaigns in bulk

If your goal is to move fast across many jobs at once, the Marketing Attachment Wizard is your secret weapon.

In this quick Captura Classroom tutorial, Lucy shows how to:

Launch the wizard directly from your dashboard
Attach multiple campaigns to jobs in a single flow
Use smart filters (by job type, status, or cart template) to target the right audiences
Bulk-select and confirm campaigns for seamless execution

This tool eliminates repetitive setup work, so you can market at scale without leaving Workflow.

Pro tip: Filter by “Job Type = School” or “Status = Published” to focus your campaigns on active, high-performing galleries.

3. Use smart segments to personalize

Your message works harder when it’s relevant.
Start segmenting your campaigns like a strategist:

No buyers: Send “Still Time to Order” emails with one strong CTA.
Repeat buyers: Offer VIP incentives or retouching add-ons.
School partners: Keep them looped in with before-and-after picture day updates.

Small adjustments like these can lift participation by up to 25%, and now, they’re easier than ever to implement right in Workflow.

Real-time visibility = smarter decisions

The latest updates mean you don’t have to guess whether a campaign is working. You can see results immediately:

Which subject lines drive the most clicks
Which templates convert best
How much revenue each email generates

Data turns into direction, and that’s how smart studios scale.

Strategy still wins

Editing tools give you speed. Wizards give you efficiency. But strategy still decides success.

That’s where Captura’s Marketing Strategists come in, they’ll help you:

Identify the right families to target at the right time
Choose offers proven to lift participation
Apply lessons from thousands of studio campaigns

Together, you get the best of both worlds: quick execution and long-game growth.

What’s coming next

Your feedback is driving our next phase of updates, including:

New modern templates for better visual control
Campaign insights dashboards that show performance at a glance
A/B testing to compare creative versions in real time
Simplified approval flow—no more waiting for manual sign-offs

Soon, you’ll have full creative freedom to design, launch, and track every campaign directly inside Captura.

Takeaway: your marketing, your control

You shouldn’t have to choose between fast and smart.
With today’s tools, plus what’s on the horizon, you can move quickly and strategically, building campaigns that look like your brand and perform like your best season yet.

This is the start of a new era of marketing in Captura: fast, flexible, and fully yours.

Next steps

If you have a Marketing Strategist, reach out directly. If not, you can email studiomarketing@captura.io, and our team will be happy to help.

Not a partner of ours? Book a demo here.

Watch: Marketing Attachment Wizard: Step-by-Step Tutorial